Can the Smartphones with 18:9 Aspect Ratio Screens, dominate in 2018? Find out!


Back in this year, Era of New Aspect ratios has begun! LG took the initiation of this new aspect ratios with its LG G6. Soon, Samsung followed with its infinity display in Samsung S8 and S8 plus. But can the Smartphone market adapt this change of  18: 9 Aspect Ratio and can we see more Smartphones brands switching to this trend? Find out!

That’s How They all Started!

By retrospecting the introduction of secondary displays in smartphones and modular phones, We can say that LG tried to be versatile every year. It continued its Versatility with LG G6 which started the trend with its 18:9 rounded off display. LG has taken the design clues from Univisium, an emerging Film format that is attempting to unify Standards of Cinematography and TV broadcasts. Later, Samsung with its new flagships S8 and S8 plus brought a new wider aspect ratio of 18.5:9 curved display, what Samsung calls as Infinity display. (Confusing about .5 more? It perhaps represents the curved screen of the smartphone.)

The new 18:9 Aspect Ratio represents LG Display’s direction on How Displays should evolve, While Meeting the Rising Trend for Watching Videos On Smartphones – LG.

The Infinity Display sets a new standard for uninterrupted, immersive experiences. It enables an expanded screen size without necessitating a larger phone. So Galaxy S8 and S8+ feel small in your hand, making them easy to hold and use – Samsung

How these new 18: 9 Aspect Ratio screens differ?

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Image Source: Verge

The present standard ratio 16:9 is considerably much wider spread over the screen, leaving the Black border around the screen. The New 18:9 aspect ratio is futuristic, giving a chance for audiences to see how exactly the cinematographer originally composed the film. They also instead offer tall and easy to handle smartphones with a lesser surface area and more pixel density.

In case you are new – An Aspect ratio A:B refers to the ratio between the height and the width of the display. The length of the hypotenuse is what we call the size of the display. Considering the screen sizes of G6( 5.7 in) and S8 (5.8 in) they are much handier than a lot of 5.5-inch Display phones. With more content of Netflix shot in 2:1 format(similar to that of 18:9) the new 18:9 Aspect ratio also make the smartphones future-proof, besides adding trendy looks.

Speculations based on Leaks:

LG recently announced a Q series Smartphones, dedicated to providing of Univisium 18:9 multimedia experience to Upper mid-range users.  Looking at Teaser hints, Samsung should also continue this trend in its Upcoming Galaxy Note 8, which booked a launch slot for August 23. Also, leaked images of Google Pixel 2 are in favour of a Display with 18:9 Aspect Ratio similar to that of LG and Samsung. Reportedly, Sony is also working to launch a new Flagship Smartphone with 6-inch, 18:9 Aspect Ratio Display at IFA. IFA event is not far and will take place on 31 August.

Chinese manufacturers Huawei, Xioami, Oppo, Vivo, Etc while concentrating on Bezel-less Phones, may soon adopt this 18:9 aspect ratio trend. Following the rumours, Apple is also undergoing a shift, ditching the home button in favour of the Thinner bezels. But it is not sure if Apple will consider changing the Aspect ratio of its Upcoming iphone 8.

latest image leak of Apple’s upcoming iphone 8, credits: Gordon Kelly/Nodus

Can the 18:9 Aspect Ratio be a New Standard?

Although the advantages are in more favourable for 18:9 Aspect ratio displays to become standard, it all time dependent. This shits needs more time and energy than expected. At present Netflix is an only major provider of the 2:1 Univisium format. So most importantly, films shot in Univisium format should become standard in all channels before these display to become predominant on our Smartphones. If ever happened, this change may take atleast 2-3 years. But for now, these 18:9 Aspect Ratio screens will be mostly limited to High-end/Flagship smartphones. We may also see some brands bringing them to Mid-range Smartphones to increase their popularity among the consumers, Just as LG trying to do now.


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